ICM Pro is an AI-powered HR Intelligence platform that transforms employee feedback into predictive, actionable organizational insights.

ICM Pro is an AI-powered HR Intelligence platform that transforms employee feedback into predictive, actionable organizational insights.

Dr Muath Jaffery

Dr Muath Jaffery

Co-Founder ICM

Co-Founder ICM

/About

/Overview

/Project

The platform simplifies complex enterprise data by answering three core questions: What happened?, Why did it happen?, and What should I do?, ensuring a high-density yet intuitive user experience.

Project

ICM Pro

Category

HR Tech / Enterprise SaaS

Focus

UX Design, AI, Data Viz

Year

2024

Organizational Performance Metrics

Metric 1

Predictive Accuracy

Accuracy rate of AI-driven turnover predictions for identifying high-risk employees before resignation.

84%

Metric 2

Survey Efficiency

Reduction in manual administrative time for survey distribution and response tracking through automation.

62%

Metric 3

Sentiment Clarity

Improvement in identifying actionable topics from open-text employee feedback using AI sentiment analysis.

75%

The Design Challenge

Enterprise HR tools often become "data graveyards," leaving leaders overwhelmed by raw information without knowing how to improve organizational health.

/The Problem

Our research revealed that HR Directors were drowning in metrics—participation rates, turnover stats, and survey results—yet they struggled to answer the most critical question: "What should I focus on today?"

120

Manual Minutes

18

Data Sources

7

Report Days

45+

KPIs Monitored

/The Solution

We designed ICM Pro to function as a proactive intelligence engine by mandating that every dashboard component answers three core questions: What happened? (KPIs and trends), Why did it happen? (AI-driven root cause and sentiment analysis), and What should I do? (prioritized action plans).


This framework minimizes cognitive load, enabling HR leaders to pivot from manual data aggregation to strategic decision-making in seconds.

We designed ICM Pro to function as a proactive intelligence engine by mandating that every dashboard component answers three core questions: What happened? (KPIs and trends), Why did it happen? (AI-driven root cause and sentiment analysis), and What should I do? (prioritized action plans).


This framework minimizes cognitive load, enabling HR leaders to pivot from manual data aggregation to strategic decision-making in seconds.

How users move through the platform

How users move through the platform

Wireframe concepts

Wireframe concepts

The Design System

The Design System

To ensure consistency across the complex ICM Pro platform, we developed a modular design system that prioritizes legibility, high-contrast feedback, and reduced visual noise.

Prototypes

Prototypes

OHBI

OHBI

OHBI

The central hub for Organizational Health and Business Intelligence, providing a holistic view of company performance through integrated surveys and predictive analytics.

The central hub for Organizational Health and Business Intelligence, providing a holistic view of company performance through integrated surveys and predictive analytics.

Report Editor

Report Editor

Report Editor

Personalize your reports. Customize layout, branding, and styling before you export to ensure every document perfectly aligns with your company’s identity.

Personalize your reports. Customize layout, branding, and styling before you export to ensure every document perfectly aligns with your company’s identity.

Turnover Predictor

Turnover Predictor

Turnover Predictor

The central hub for Organizational Health and Business Intelligence, providing a holistic view of company performance through integrated surveys and predictive analytics.

The central hub for Organizational Health and Business Intelligence, providing a holistic view of company performance through integrated surveys and predictive analytics.

Survey Interface

Survey Interface

Survey Interface

A streamlined, distraction-free environment optimized for high completion rates, featuring clear progress tracking and an intuitive selection process to capture participant feedback efficiently.

A streamlined, distraction-free environment optimized for high completion rates, featuring clear progress tracking and an intuitive selection process to capture participant feedback efficiently.

150+ other screens

Key Improvements Reported:

Want to work together?

Want to work together?

Feel free to reach out for collaborations or just a friendly hello

Feel free to reach out for collaborations or just a friendly hello

Hello@faizanrajput.com

Hello@faizanrajput.com

Create a free website with Framer, the website builder loved by startups, designers and agencies.